Co-Marketing with Your United Way
Sponsorship Opportunities

The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21% increase since 1997.

Additionally, an independent evaluation conducted by Interbrand at the request of United Way of America places the value of the United Way brand at $34.7 billion. While United Way’s brand value is not directly comparable to the brands ranked in the Interbrand/Business Week Global Brands League Table due to the differences in business models between nonprofits and corporations, the calculated brand value of United Way would place it in the top ten of the World’s Most Valuable Brands – in the company of brand giants such as GE, Disney, and McDonald’s.


The following sponsorshop opportunities are currently available:

United Way's Day of Action:  On the first Friday each June, hundreds of volunteers from across the Greater Dayton Area LIVE UNITED by giving their time and talent to benefit our nonprofit community.  As a sponsor, your gift helps provide the tools and resources we need to make a lasting impact in our community.

United Live: Concert for Community: Since 2005, United Way of the Greater Dayton Area has kicked off the annual campaign with music!  United Live brings more than 3,000 people together to celebrate our community in a fun and enjoyable atmosphere.  As a sponsor, your gift allows us to bring quality entertainment acts to our region and help us spread our message of lasting change to an energized and generous audience.

Media Sponsorship: By becoming a media sponsor, you can showcase the caring nature of our organization tot he entire community.  Whether you enter into a one-month agreement or go for year-round exposure, your commitment will help you extend your reach to your constituents while improving the quality of life for us all.

There is no doubt that United Way brings strong value to a co-marketing partnership. For more information or to create your own custom sponsorship package, please contact Bill Perry, Manager of Emering Markets, at (937) 225-3059 or billp@dayton-unitedway.org.  
 
Open Your Heart
Lend Your Voice
Share Your Strength
Get Help